The GM’s playbook.
The daily and weekly rhythm of running a club on Cinch. Schedules, instructors, retention, billing recovery — everything you touch.
Daily flow (Mon–Sun)
- 1Open the admin dashboard
/adminshows today’s schedule, anyone who’s checked in, the AI concierge queue, and any flagged exceptions (declined cards, instructor no-shows, member complaints from the chat). - 2Review the exception queueAnything red gets handled first. Failed payments, instructor substitutions needed, member-flagged complaints — Cinch surfaces them in order of urgency.
- 3Spot-check today's classes
/admin/scheduleshows today’s class roster and waitlist depth. If a class is under-booked you can promote it via push notification in 2 taps. - 4Triage the AI chat transcriptsLook for any thread where the AI handed off to a human. Reply to those personally — they’re your highest-value interventions.
Weekly retention work
Pull the at-risk list
On Monday morning open the “At-risk members” view. Anyone with no visits in 30+ days but still paying. Cinch ranks them by likelihood-of-cancel using prior visit cadence.
Personalized outreach (not blast email)
The AI can draft a personalized note for each at-risk member referencing their actual last visit and favorite class. Review, adjust, send. Five minutes of GM time per member, double-digit % of saves.
Schedule management
The schedule editor at /admin/schedule handles classes, tee times, court reservations, and amenity windows in one calendar grid. Common workflows:
- Add a one-off class — click any empty slot, fill the form, save. Members are notified within 30s.
- Cancel a class — long-press the slot, select cancel + auto-refund. Cinch handles member comms, refunds, and credit-to-membership where appropriate.
- Substitute an instructor — pick the slot, change the instructor. Members who care (frequent attendees of the original instructor) get a heads-up; new attendees just see the updated name.
- Bulk recurring changes — switch all Friday 6am yoga from instructor A to instructor B for the month? Three clicks.
Billing recovery
Cards decline. Cinch’s recovery flow handles 90% of failed payments without you lifting a finger:
- Auto-retry on a smart cadence (day 1, 3, 7, 14)
- Card-update email to the member with a self-serve link
- SMS reminder on day 7 if email goes unread
- Escalation to your front desk on day 14 if still failing
The 10% that need human intervention show up in your exception queue. Most are members whose cards were stolen/replaced — a 30-second text from you closes the loop.