Now in private beta with Treehouse Athletic Club

Member management,
finally affordable.

One platform for full-service gyms, golf courses, climbing gyms, racquet clubs, dance studios, and boutique fitness. Booking, an AI concierge, online signup, retention, and marketing — the whole operation, at a price every operator can stomach.

  • $0/mo + just 0.5%* per booking — or $199/mo flat with no transaction fees
  • Free white-glove migration from Mindbody, ForeUP, Rock Gym Pro, Jackrabbit
  • Members get a native-feeling app on day one

*Application fee on transactions routed through Stripe Connect. Standard card-processing rates apply. See pricing.

members.treehousefitness.com
Welcome back, Alex
Family membership · joined Mar 12
Current streak
4 wk
This month
9
of 12 goal
Last visit
Today
Upcoming
Vinyasa Flow · 6:00 AMTue
Kids' Climbing Hour · 4:00 PMWed
What Cinch does

The whole product.
Every surface, every screen.

Members open a native-feeling app on their phone. Operators see revenue + booking grids on the iPad at the front desk. Owners get analytics on the laptop. The AI concierge runs everywhere. All included on every pricing track.

AI concierge

An assistant that books.

A tool-using AI that moves tee times, books courts, adds family members, and surfaces last-minute deals — with preview-then-confirm safety on every mutation.

Move my Saturday 8:08am tee time to 9:00
On it — 9:00am is open at $76 (weekend prime). Confirm?
Proposed move
FromSat 8:08am
ToSat 9:00am
Total$152
Yes, move it
Multi-tenant

Every brand. One platform.

Each customer gets their own subdomain, branding, member app icon, and Stripe account. Members never see the Cinch logo — just yours.

members.bearcreek.com
members.treehousefitness.com
members.vinnysclub.com
members.greatdance.studio
members.bearcreek.com
Bear Creek member portal
Welcome, Dale
Golf member · est. 1998
Tee sheet

Built for actual operators.

Color-coded slot grid showing booked, open, peak-priced, and last-minute deal slots at a glance. Front desk sees revenue live.

Bear Creek · tee sheet · Sat
$4,206 today
booked
open
peak
deal
47 of 78 booked3 last-minute deals
Dynamic pricing

Peak + last-minute, auto.

Drag a peak window, set the lift, save. Last-minute discounts trigger automatically on unsold inventory — 10% within 24h, 25% within 12h, 40% within 4h.

Dynamic pricing rules
live
Weekend prime
Sat-Sun · 7am-12pm
+30%
Weekday prime
Mon-Fri · 7am-12pm
+15%
Twilight
Daily · 4pm-close
-30%
Last-minute
Auto: <4h, <12h, <24h
Auto
Family memberships

A household, not a shared login.

Head invites partner + adds each child with DOB. Everyone gets their own QR, schedule, class history. Mindbody can't model this.

Whitmore household
$129/mo · Family
D
Dale Whitmore
Head
QR
K
Kate Whitmore
Partner
QR
M
Mia Whitmore
Minor · age 11
QR
T
Theo Whitmore
Minor · age 7
QR
Operator dashboard

Revenue, live.

Bookings, MRR, at-risk members, no-show rates, last-minute deal recovery — everything operators care about, in one screen, on every device.

Bookings · last 7 days
+18% vs last wk
$24,381
Booking revenue this week
M
T
W
T
F
S
S
More than booking

It doesn’t just run your bookings.
It runs your business.

Booking and member management are table stakes. The operators who win also need to fill the funnel, market the club, and keep the members they already have. Cinch does all four — so you can retire the CRM, the ad tool, the email tool, and the decade-old software.

Fill the funnel

Turn interest into members.

Most prospects never reach a salesperson. Cinch catches them — online, after hours, and after the tour.

  • Join online in 90 seconds

    A real Stripe-powered signup on your website. No "call us to enroll," no front-desk bottleneck.

  • 24/7 AI front desk

    The chatbot answers FAQs, books tours, and captures after-hours leads instead of letting them vanish overnight.

  • Tour-to-member automation

    Every booked tour triggers a follow-up sequence with a limited-time offer. Four tours, zero sales becomes a thing of the past.

  • Win-back engine

    Cinch identifies lapsed members and re-invites them — automatically, at their original rate.

Market the club

Stop being invisible.

Boosting a post is not marketing. Cinch runs the channels that actually bring people through the door.

  • A website that ranks

    Fast, AI-tuned, and editable by chat. Show up on Google when someone searches "gym near me."

  • One post, every platform

    Write it once — Cinch adapts it into native Instagram, Facebook, and TikTok versions. Not the same post pasted three times.

  • Real ad campaigns

    Structured Meta campaigns targeting local gym-seekers, plus retargeting for people who visited your site and left.

  • Seasonal on autopilot

    Summer programs launch across website, social, and ads on a schedule you set once — never scrambling in June again.

Keep members

Cancellations you see coming.

Members don't leave suddenly — they fade. Cinch spots it early and gives you a chance to fix it.

  • At-risk flagging

    Check-in drop-off flags a fading member and tells staff who to call — before they walk up to the front desk to cancel.

  • The cancel-save flow

    Tap cancel and Cinch asks why. Too busy? Offer a 2-month pause. Too expensive? Offer a month at 50% off. Most saves happen right here.

  • Value reminders

    Personalized nudges about benefits a member isn't using — the spa, the classes, the Kids' Club they're already paying for.

  • Milestone recognition

    Automatic 1-month, 6-month, and 1-year messages. Small touches that make members feel seen and renew.

Run the operation

One system. Not thirteen.

Retire the 13-year-old software, the trash CRM, and the spreadsheet stack. Cinch is all of it.

  • Friday reports, automatically

    Website traffic, leads, signups, cancellations, engagement — summarized in your inbox every week with no one running a report.

  • Suggestion box, built in

    Staff and members submit ideas in-app. Nothing gets lost on a clipboard or a sticky note at the front desk.

  • Meetings that stick

    Action items get captured and tracked, so decisions from the Monday meeting don't evaporate by Wednesday.

  • Everything on one ledger

    Memberships, spa, PT, retail, classes — one card on file, one Stripe account, one statement. No more vendor sprawl.

Try it

See how members
actually use it.

The AI concierge can book, move, edit, and cancel — across tee times, courts, classes, and more. Click a prompt to watch the same preview-then-confirm flow your members see in the app.

Bear Creek Concierge
Try it · scripted demo
Welcome to Bear Creek. I can find tee times, move existing bookings, surface last-minute deals, and edit your foursome. Try one of these:
In the real product, members type freely — this demo plays canned prompts so you can see the flow.

More demos on the golf, pickleball, boutique fitness, climbing, and dance pages.

Built for your kind of business

One platform. Many shapes.

The same backend, tuned to your vertical. Same price. Same simple setup.

Pool · courts · spa · Kids' Club · classes

Cinch for Full-service gyms + athletic clubs

Every amenity in one app: pool lanes, courts, rock walls, spa, daycare, group fitness. Family memberships first-class. Built for clubs like Treehouse Athletic — our pilot tenant.

vs. Mindbody, ClubAutomation, ClubReady
Tee times · dynamic pricing · AI editing

Cinch for Golf courses

Tee time booking with member windows, dynamic pricing, and an AI assistant that can move or edit a tee time without calling the pro shop. At a tenth of ForeUP's bill.

vs. ForeUP, Membersports, Jonas
Bay booking · door codes · memberships

Cinch for Indoor golf simulators

Members book a bay against their plan and get a self-expiring door code for every visit — so the lounge runs 24/7 with no front desk. Bays by the hour, leagues, guest passes.

vs. Playbook, CourtReserve, Skedda
Yoga · Pilates · HIIT · Cycle · Barre

Cinch for Boutique fitness

Class schedule, waitlists, family check-in, and an AI concierge — at a third of Mindbody's price.

vs. Mindbody, Mariana Tek, Glofox
Top-rope, bouldering, kids' programs

Cinch for Climbing gyms

Waivers, day passes, route-of-the-day push, family memberships. A modern app your members will actually open.

vs. Rock Gym Pro
Court time · leagues · open play

Cinch for Pickleball + racquet clubs

Court reservations, league management, guest passes. Built for the sport that's growing 50% a year.

vs. CourtReserve, ClubAutomation
Tuition plans, recitals, family-first

Cinch for Dance studios

Family memberships, tuition payment plans, recital management. The parent portal Jackrabbit never built.

vs. Jackrabbit, DanceStudio-Pro
Side-by-side

Same features.
A third of the bill.

You’ve probably looked at Mindbody, Rock Gym Pro, CourtReserve, or Jackrabbit. Here’s the head-to-head.

FeatureCinchForeUPMindbodyRock Gym ProCourtReserveJackrabbit
Starting price (single location)
*Or $199/mo flat with no transaction fees
$0/mo + 0.5%*$1,500/mo$129/mo$99/mo$199/mo$59/mo
AI concierge for members
Cinch is the only one shipped
AI edit-your-booking (move time, add players, cancel)
Nobody else has shipped this
Installable mobile app (PWA)
Rotating signed QR check-in
Family / household memberships
Court / lane / tee-time booking
Dynamic pricing built in
Visit-streak retention loop
White-label branded for your business
Online membership signup
Stripe Connect (you keep your payouts)

Pricing reflects each vendor’s publicly listed entry tier for a single location as of May 2026. Real quotes vary; we’ll do an apples-to-apples comparison against your current contract on a demo call.

Pricing

Honest pricing.
No surprises.

Month-to-month. Cancel anytime. No setup fees. Free white-glove migration from whatever you’re running today.

Recommended
We win when you win
Pay-as-you-go
$0/month
+ just 0.5% on bookings

Connect your own Stripe account. Cinch takes a 0.5% application fee on each transaction — that's it. No monthly cost, no transaction minimums, no surprise add-ons.

  • All product features (no tiers, no upsells)
  • Unlimited members + amenities
  • Stripe Connect to your own bank
  • AI concierge, dynamic pricing, white-label
  • Free white-glove migration
  • 0.5% application fee per transaction
Best fit: Operators doing $10k+/mo in bookings
Get started
Predictable monthly bill
All-Inclusive
$199/month
Zero transaction fees

One flat monthly fee. We process payments through our Stripe account and settle to you on a regular schedule. No surprise charges when you have a big month.

  • All product features included
  • Unlimited members
  • Single location
  • Standard Stripe rates (2.9% + 30¢)
  • AI concierge, dynamic pricing, white-label
  • Free white-glove migration
Best fit: Small studios + single-location operators
Get started
For multi-location + high volume
Enterprise
Custom
Negotiated rate

Multi-location, country clubs, franchises, high-volume golf courses. Custom application fee (down to 0.25%), dedicated CSM, SLA, white-glove migration, custom integrations.

  • Everything in Pay-as-you-go
  • Multi-location support
  • Custom-negotiated application fee
  • Dedicated customer success manager
  • SLA + uptime guarantee
  • Custom integrations + API access
  • We'll even build your website
Best fit: Country clubs, multi-location, $100k+/mo in bookings
Talk to sales
Common questions

We’ve heard these before.

Don’t see your question? Ask us on a demo.

What does Cinch actually cost?+
Two tracks, same product. Pay-as-you-go is $0/mo + 0.5% per Stripe Connect transaction — you pay nothing if you process nothing. All-Inclusive is $199/mo flat — we handle payments through our Stripe account and settle to you on a regular schedule. Enterprise is a custom rate for multi-location and high-volume operators. No setup fees, no annual contracts, free migration on every track.
How are you so much cheaper than Mindbody / ClubReady / Rock Gym Pro?+
Three reasons. We're built on modern infrastructure that's a fraction the operational cost of legacy software. We're a small team without an enterprise sales org to feed. And our pricing is honest: $0/mo + 0.5% per booking on the Pay-as-you-go track, or $199/mo flat on the All-Inclusive track. No long contracts, no surprise add-on modules, no 'platform fee' buried in fine print.
Can we keep our current member data?+
Yes. White-glove migration is included on every plan. Send us a CSV export from your current vendor — we import members, memberships, schedule, instructor profiles, and billing history. Most migrations take 1–3 days.
Do you handle payments?+
Yes — via Stripe. On the All-Inclusive track, payments flow through our Stripe account and we settle to you on a regular schedule. On the Pay-as-you-go track, you connect your own Stripe account (Stripe Connect) and payouts go directly to your bank; we take a 0.5% application fee on each transaction.
Do members get a real app?+
Yes. Cinch installs as a native-feeling app on iPhone and Android via Progressive Web App (PWA) — members tap Share → Add to Home Screen and your gym's icon lands on their phone. No App Store review delays. Native iOS and Android apps via Capacitor are on the roadmap for Q4.
Is there a free trial?+
60 days, free, no credit card required. Migrate your data, run real bookings, see if it fits. If you cancel before day 60 we'll send back any data you've created.
Who is behind Cinch?+
Cinch is built by GullStack, an agency that's been building member-software platforms for clients across fitness, wellness, and community organizations. Treehouse Athletic Club is our pilot tenant and reference customer.
What about data security?+
Member data lives in a managed Postgres database with at-rest encryption. Stripe handles all card data — we never see card numbers. We're SOC 2 Type 1 compliant by Q3 2026, Type 2 by 2027.
Ready when you are

Sub-$50 member software, set up in a day.

Free 60-day trial. Free migration from whatever you're on now. Cancel anytime.