Cinch for boutique fitness

Boutique Fitness & Yoga Studio SoftwareStudio software at one-third the Mindbody bill.

Yoga, Pilates, HIIT, cycle, barre. Class booking, family check-in, AI concierge, real mobile app — built for studios that don't want to pay $300 a month for software.

  • $0/mo + just 0.5%* per booking — or $199/mo flat. Vs Mindbody's $279/mo.
  • Free migration from Mindbody — done in a day
  • AI concierge that actually books classes (with confirmation)
Try it

Members ask. The AI books.
Try it.

Click a prompt. The concierge runs the same preview-then-confirm flow your members will see in the real app.

Studio Concierge
Try it · scripted demo
Schedule, family memberships, AI booking. Ask me anything members would ask.
In the real product, members type freely — this demo plays canned prompts so you can see the flow.
What we hear

The complaints we keep getting.
And what we do about them.

"Mindbody just raised our price again. We're paying $279 a month and our members still complain about the app."
Cinch is $199/mo flat (or $0 + 0.5% per booking). Members get YOUR studio's branded app on day one, not a Mindbody-branded one.
"Mariana Tek is nice but we can't justify $349 for a single location."
Cinch covers everything Mariana Tek charges $349/mo for — at $199/mo flat or 0.5% per booking. We migrate your schedule for free.
"My members can never get through to the front desk after 5pm. We lose signups overnight."
AI concierge answers schedule, hours, pricing, and amenity questions 24/7 — from your real data, not a chatbot script.
"Parent-and-kid yoga is half my Saturday and Mindbody can't model a family membership at all."
Family memberships built in. Parent invites partner + adds kids' profiles. Everyone gets their own QR.
Built in, not bolted on

Features your operators care about.

The things we shipped specifically because boutique fitness told us they were missing.

Class schedule + waitlists

Drag-and-drop weekly schedule, recurring patterns, waitlist auto-promotion, capacity caps. Instructor profiles surface in the booking flow.

Family memberships

Parent-and-kid classes, partner shares, multi-child pricing tiers — modeled in the data layer, not faked with shared logins.

AI concierge

Members ask "is there a hot yoga class tonight?" and get the real answer from your real schedule. After-hours signup conversion.

Rotating QR check-in

Each member's QR code refreshes every 10 seconds. Screenshot-shared codes stop working at the desk. No app-passing in the lobby.

Installable mobile app

Members tap Share → Add to Home Screen and your studio's branded icon lands on their phone. No App Store delays.

Retention engine

Visit-streak tracking, monthly goal progress, at-risk member flags. The numbers that actually move renewal rates above 75%.

Side-by-side

Mindbody isn't worth $279 a month.

Apples-to-apples on starting price + what you actually get for it.

VendorStarts atWhat you hear
Cinch$0/mo + 0.5%AI concierge, family memberships, modern app — pay-as-you-go or $199/mo flat. Either way, way under the incumbents.
Mindbody$129/moPrice keeps going up. Dated UX. No real AI. Members complain about the consumer app.
Mariana Tek$349/moPretty product, but too expensive for sub-3-location studios.
Glofox / ABC Fitness$110/moInternational origin, support quality varies, integrations limited.
Walla$200/moNewer + better-designed, but still 2–3x our Growth price.
Pricing

Same pricing.
Whatever you operate.

Month-to-month. Free white-glove migration. Cancel anytime.

Recommended
We win when you win
Pay-as-you-go
$0/month
+ just 0.5% on bookings

Connect your own Stripe account. Cinch takes a 0.5% application fee on each transaction — that's it. No monthly cost, no transaction minimums, no surprise add-ons.

  • All product features (no tiers, no upsells)
  • Unlimited members + amenities
  • Stripe Connect to your own bank
  • AI concierge, dynamic pricing, white-label
  • Free white-glove migration
  • 0.5% application fee per transaction
Best fit: Operators doing $10k+/mo in bookings
Get started
Predictable monthly bill
All-Inclusive
$199/month
Zero transaction fees

One flat monthly fee. We process payments through our Stripe account and settle to you on a regular schedule. No surprise charges when you have a big month.

  • All product features included
  • Unlimited members
  • Single location
  • Standard Stripe rates (2.9% + 30¢)
  • AI concierge, dynamic pricing, white-label
  • Free white-glove migration
Best fit: Small studios + single-location operators
Get started
For multi-location + high volume
Enterprise
Custom
Negotiated rate

Multi-location, country clubs, franchises, high-volume golf courses. Custom application fee (down to 0.25%), dedicated CSM, SLA, white-glove migration, custom integrations.

  • Everything in Pay-as-you-go
  • Multi-location support
  • Custom-negotiated application fee
  • Dedicated customer success manager
  • SLA + uptime guarantee
  • Custom integrations + API access
  • We'll even build your website
Best fit: Country clubs, multi-location, $100k+/mo in bookings
Talk to sales
Ready when you are

Class booking, family memberships, AI concierge — $0/mo + 0.5%.

Free 60-day trial. Free migration from whatever you're on now. Cancel anytime.