Founding 10 · First 10 customers lock in $99/mo for 12 months.
Cinch
Cinch for boutique fitness

Boutique Fitness & Yoga Studio SoftwareStudio software at one-third the Mindbody bill.

Yoga, Pilates, HIIT, cycle, barre. Class booking, family check-in, AI concierge, real mobile app — built for studios that don't want to pay $300 a month for software.

  • $249/mo flat — every feature in. Vs Mindbody's $400–700/mo all-in.
  • Free migration from Mindbody — done in a day
  • AI concierge that actually books classes (with confirmation)
Try it

Members ask. The AI books.
Try it.

Click a prompt. The concierge runs the same preview-then-confirm flow your members will see in the real app.

Studio Concierge
Try it · scripted demo
Schedule, family memberships, AI booking. Ask me anything members would ask.
In the real product, members type freely — this demo plays canned prompts so you can see the flow.
What we hear

The complaints we keep getting.
And what we do about them.

"Mindbody just raised our price again. We're paying $279 a month and our members still complain about the app."
Cinch is $249/mo flat — every feature, no upsells, no marketplace fee. Half what Mindbody actually all-ins to. Members get YOUR studio's branded app, not a Mindbody-branded one.
"Mariana Tek is nice but we can't justify $349 for a single location."
Cinch covers everything Mariana Tek charges $349/mo for — at $249/mo flat, every feature in. We migrate your schedule for free.
"My members can never get through to the front desk after 5pm. We lose signups overnight."
AI concierge answers schedule, hours, pricing, and amenity questions 24/7 — from your real data, not a chatbot script.
"Parent-and-kid yoga is half my Saturday and Mindbody can't model a family membership at all."
Family memberships built in. Parent invites partner + adds kids' profiles. Everyone gets their own QR.
Built in, not bolted on

Features your operators care about.

The things we shipped specifically because boutique fitness told us they were missing.

Class schedule + waitlists

Drag-and-drop weekly schedule, recurring patterns, waitlist auto-promotion, capacity caps. Instructor profiles surface in the booking flow.

Family memberships

Parent-and-kid classes, partner shares, multi-child pricing tiers — modeled in the data layer, not faked with shared logins.

AI concierge

Members ask "is there a hot yoga class tonight?" and get the real answer from your real schedule. After-hours signup conversion.

Rotating QR check-in

Each member's QR code refreshes every 10 seconds. Screenshot-shared codes stop working at the desk. No app-passing in the lobby.

Installable mobile app

Members tap Share → Add to Home Screen and your studio's branded icon lands on their phone. No App Store delays.

Retention engine

Visit-streak tracking, monthly goal progress, at-risk member flags. The numbers that actually move renewal rates above 75%.

Side-by-side

Mindbody isn't worth $400 a month.

Apples-to-apples on starting price + what you actually get for it.

VendorStarts atWhat you hear
Cinch$249/mo flatEvery feature included — AI concierge, family memberships, a real member app, dynamic pricing, white-label. One number. Founding 10 customers lock $99/mo for 12 months.
Mindbody$129/moPrice keeps going up. Dated UX. No real AI. Members complain about the consumer app.
Mariana Tek$349/moPretty product, but too expensive for sub-3-location studios.
Glofox / ABC Fitness$110/moInternational origin, support quality varies, integrations limited.
Walla$200/moNewer + better-designed, but still 2–3x our Growth price.
Pricing

Same pricing.
Whatever you operate.

Month-to-month. Free white-glove migration. Cancel anytime.

Recommended
One flat price · everything in
Cinch Standard
$249/month
Zero transaction fees · no add-ons

One bill, one number, no math. Every feature included for the whole club — AI concierge, mobile-first member app, dynamic pricing, white-label, family memberships. Cancel anytime.

  • Every feature, no upsells, no tiers
  • Unlimited members + amenities
  • AI concierge, dynamic pricing, white-label
  • Native iOS + Android member app
  • Stripe Connect to your own bank
  • Free white-glove migration
  • Standard Stripe rates (2.9% + 30¢)
Best fit: Almost every single-location operator
Get started — $249/mo
Multi-location · high volume
Enterprise
Custom
Negotiated

Multi-location, country clubs, franchises, high-volume golf courses. Per-location pricing, dedicated CSM, SLA, custom integrations, and we'll even build your website.

  • Everything in Standard
  • Multi-location support
  • Volume-discounted per-location pricing
  • Dedicated customer success manager
  • SLA + uptime guarantee
  • Custom integrations + API access
  • We'll even build your website
Best fit: Country clubs, multi-location, $100k+/mo in bookings
Talk to sales
Ready when you are

Class booking, family memberships, AI concierge — $249/mo flat.

Free 60-day trial. Free migration from whatever you're on now. Cancel anytime.