Cinch vs Mindbody
Their bill is $279.
Your real bill is $543.
Mindbody’s headline price covers about half of what you actually pay them. The rest is hidden in marketplace fees, payment-processing markups, per-module add-ons, and per-location charges. Here’s the full math.
The actual math
A typical $50k/mo studio on Mindbody Plus.
What they tell you: $279/mo. What you actually pay after the line items most operators never read:
Mindbody · all-in monthly
$543/mo
Plus a 12-month locked-in contract
Plus tier subscription
Headline price
$279
Marketing Suite add-on
Required for email automations
$199
Payment markup (0.3% on $50k)
Mindbody Payments vs Stripe direct
$150
Marketplace fee (~$300/mo at 5%)
Average of bookings via mindbody.io
~$150
2nd location
If you operate more than one
+$99
Cinch · all-in monthly
$250/mo
Pay-as-you-go track · cancel anytime
Monthly subscription
Pay-as-you-go has no base fee
$0
0.5% per booking (on $50k)
Our entire revenue from you
$250
Marketing tools (email + automations)
No add-on
Included
Payment processing
No markup. Same rate as direct Stripe.
Stripe direct
Marketplace fees
We don't run a marketplace. Members find you directly.
$0
Annual savings at $50k/mo bookings
$3,516/yr
And that’s before counting features Mindbody doesn’t ship at all (AI concierge, family memberships, white-label app).
Line-by-line
What you’re actually paying for.
| Line item | Mindbody | Cinch |
|---|---|---|
Headline monthly Mindbody Plus tier. Cinch is $0 on Pay-as-you-go (0.5% per booking) or $199 flat on All-Inclusive. | $279 | $0 / $199 |
Payment-processing markup Mindbody Payments charges 2.99% + 30¢ — about 0.3% more than Stripe's direct rate (2.6% + 30¢). On $50k/mo bookings that's $150/mo of pure markup. Cinch uses Stripe direct. | +0.3% | 0% |
Marketplace booking fees Mindbody.io marketplace bookings (members who find you on the consumer app) get charged 5%. Operators don't always know this is happening. | 5% per class | 0% |
AI / chat / concierge Mindbody has no AI concierge. To get something close you'd need a 3rd-party chatbot subscription on top. Cinch's AI is included on every track. | Not available | Included |
Family memberships Mindbody can't model a family. You either pay for a 'Premium' account per person or fake it with shared logins. Cinch ships first-class household memberships. | Not available | Included |
Marketing suite Email campaigns, automations, lead capture — Mindbody charges $199/mo for their Marketing Suite add-on. Cinch ships all of it. | +$199/mo | Included |
Per-location add-on Multi-location operators pay $99/mo per additional location on Mindbody. Cinch handles multi-location natively on Enterprise. | +$99/mo each | Included on Enterprise |
Contract length Mindbody locks you into a 12-month auto-renewing contract. You can't leave mid-cycle without paying out. Cinch is cancel-any-time. | 1 yr minimum | Month-to-month |
Move to Cinch in 24 hours.
We’ll write the data-export email to Mindbody for you, do the migration ourselves, and have your tenant live tomorrow. Free.
Ready when you are
Sub-$50 member software, set up in a day.
Free 60-day trial. Free migration from whatever you're on now. Cancel anytime.